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Fredericks of Hollywood

Who doesn’t know this famous lingerie brand of US? Frederick's of Hollywood stores have presence across numerous modern shopping malls in America. Fredricks of Hollywood was started off by maverick Frederick Mellinger in 1946. The original store named Hollywood Boulevard kicked off in Hollywood in California and today after sixty years it has now moved on to a bigger and well designed space near Hollywood Boulevard and Highland Avenue.

Frederick Mellinger invented the push up bra besides a host of other inventions to his name. At Fredricks of Hollywood you can choose from a range of bras, panties, corsets, bridal lingerie, hosiery, special occasion and high end seduction lingerie. Fredericks of Hollywood even has a lingerie museum which includes Celebrity Lingerie Hall of Fame exhibiting some of the best underwear collection worn by popular Hollywood celebrities which includes pieces such as pointed breast corset worn by Madonna. FredericksofHollywood flagship store even sells bras and corsets designed for charity by famous celebrities.

The company which started off as a mail order company for lingerie in 1946 today is more than two hundred plus stores strong and its mail order business comprises of around fifty percent of the business with more than fifty million catalogues being distributed each year. It was after his return in 1946 from World War II Frederick Mellinger came up with the idea of selling raunchy bras and panties to the average American girl during the time when good girls were allowed only to wear white cotton panties.

Frederick's of Hollywood is credited with numerous innovations ranging from world’s first padded bra in 1947 to world’s first push up bra, Rising Star in 1948. Frederick'sofHollywood is even credited with introducing one of the bestsellers, the Cadillac bra and other popular innovations from the company includes bra with shoulder pads, front hook bra, padded girdles and body shapers.

Frederick of Hollywood is also credited with introducing thong to American women in 1981 and other popular innovations from the company include the Water Bra and Hollywood Kiss with wishbone construction. Besides lingerie it even sells sportswear, swimwear and range of accessories for women. Frederick’s of Hollywood even came up with the first lingerie museum in the world. It can definitely be regarded as one of the most innovative lingerie brands around the globe.

 

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